The rise of Panda and Penguin has greatly changed the SEO environment. These updates, without a doubt, continue to shove the burgeoning population of marketers into a more difficult rankings game. The current SEO context simply is no longer as simple as before. A proof to this is the abrupt shift to complex keyword research processes. Previous methods of churning so-so keywords and diffusing exact-match anchor link texts to web pages no longer stimulate positive results.
Today, conceiving identical keywords no longer delivers the results that it used to deliver before. With the radical changes ushered in by the penguin update, the strict implementation of repetitive, irrelevant keywords and keyword phrases won't do the trick. In a Post Penguin world, the persistent use of low quality anchor texts and illicit backlinking schemes means suicide for website rankings.
Think it is time to spruce up your keyword strategy and zoom in on niche keywords that can bring your site to a notch higher? Here are effective tips that can get your SEO strategy going:
Engage in a holistic keyword research. Compile a list of industry-intelligible keywords specific to your niche. The Google Keyword Tool can help if you are trying to look for competitive keywords and key phrases. Refrain from utilising vague, loose or irrelevant keywords. Your SEO campaign has to focus on powerful keywords and keyword phrases.
Audit your online. Scrutinise your current rankings. If you can identify areas that need improvement, exert effort to strengthen the visibility of these web pages. Differentiate low ranking pages from high ranking pages. See if you can utilise the keyword formula of high ranking pages on lower ranking ones.
Craft a pairing for keywords and web pages. Match keyword clusters to every web page. Keyword groups should bear distinct and relevant words that can embody the industry you are in. Choose a primary keyword that leads other keywords in search volume.
Today, conceiving identical keywords no longer delivers the results that it used to deliver before. With the radical changes ushered in by the penguin update, the strict implementation of repetitive, irrelevant keywords and keyword phrases won't do the trick. In a Post Penguin world, the persistent use of low quality anchor texts and illicit backlinking schemes means suicide for website rankings.
Think it is time to spruce up your keyword strategy and zoom in on niche keywords that can bring your site to a notch higher? Here are effective tips that can get your SEO strategy going:
Engage in a holistic keyword research. Compile a list of industry-intelligible keywords specific to your niche. The Google Keyword Tool can help if you are trying to look for competitive keywords and key phrases. Refrain from utilising vague, loose or irrelevant keywords. Your SEO campaign has to focus on powerful keywords and keyword phrases.
Audit your online. Scrutinise your current rankings. If you can identify areas that need improvement, exert effort to strengthen the visibility of these web pages. Differentiate low ranking pages from high ranking pages. See if you can utilise the keyword formula of high ranking pages on lower ranking ones.
Craft a pairing for keywords and web pages. Match keyword clusters to every web page. Keyword groups should bear distinct and relevant words that can embody the industry you are in. Choose a primary keyword that leads other keywords in search volume.
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