Google: Officially A Zoo With Panda And Penguin?

by Celine Nguyen

People visit the zoo to witness animals running around secure and happy. Truth is, these zoo animals often become the focal point of interest of spectators.

This paints a familiar picture, particularly for Google. The popular joke these days is that Google, the dominant owner of the search engine market, has transformed into a zoo. With its release of Panda and Penguin, it sure is pretty apparent that Google has a thing for animals, black and white creatures to be exact.

But mind you, the Penguin and Panda creatures aren't like the typical animals. They do not roam about the online jungle landscapes to amuse SEO minds, marketers and optimisers. Apparently, Panda and Penguin mean serious business. These algorithm updates, contrary to popular belief, are meticulously coded and designed to weed out spammy web sites over the Internet and lash out at web entities that consciously trick search engines to own better search results.

The Panda update released in 2011 fought the burgeoning population of websites that didn't have high regard for quality content. Sites populated with crappy, plagiarised content that's almost unreadable received a painful blow that sent them crashing down the ranking results. Panda, which targeted 12 percent of listings that time, ruined the life of websites robbed of great value and content to make way for higher quality sites.

Launched in 2012, the Penguin update, which influenced 3 percent of listings, continued Google's desire to put a halt to the mischievous optimisation techniques of dishonest web entities and spammers. What did Penguin dislike the most? Certainly it disliked the employment of black hat tactics like link buying, link scheming, keyword dilution and cloaking. Penguin, in a nutshell, planned to reward high quality websites without too much emphasis on overly SEO.

Despite the feeling of upset of many telemarketers aimed at Google, the Internet giant prides itself in diversifying its algorithm shifts to bring a more responsible, valuable online marketplace for every end user.

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