by Fred Stockner
Ever wonder what sets a successful company apart from a not-so-successful one? Apart from a great product, it has got great customer service, giving it an edge over the competition and here is how you create one.
Offer Individual Solutions: Every customer that approaches you with a problem or a query wants to get special attention. Even though they know that you deal with many other customers that your company serves, they will want you to personalize/customize their solution. It is only common knowledge that anyone would want a personalized plan. Now, this does not have to be difficult to do. This just means that supplying personalized solutions in many instances involves making a few changes. For example, let's say that you run a shopping site where people drop in to shop for clothes and accessories. Even after looking, a customer calls and says that she cannot find a particular accessory By just talking to this person individually and helping them to locate this product, you have gone far and beyond regular needed service. As opposed to just supplying the directions, you are showing them yourself. This really makes things different.
Be Benevolent: The fact of the matter is that some people are just really taxing when it comes to being a customer and it might be really hard to gratify these kinds of people. But that does not mean you act the same way, no, you need to understand the importance of compassion and inject it into your customer service. Show your customers that you will be there for them instantly, when and if they need you. Give your customers an optimal experience, by learning to understand them.
Even though you might think they are being unwarranted, try to get them to understand things in a benevolent manner and they should be able to get the fuller picture. What it comes down to is that getting your customers to side with you has to do with you taking any necessary steps in order to take care of them the correct way.
When you have a business that deals with customers at all, it becomes very important to realize the perception customers will have based on your service levels. In return, the way in which you treat your customers shows them exactly how much you value them too.
Offer Individual Solutions: Every customer that approaches you with a problem or a query wants to get special attention. Even though they know that you deal with many other customers that your company serves, they will want you to personalize/customize their solution. It is only common knowledge that anyone would want a personalized plan. Now, this does not have to be difficult to do. This just means that supplying personalized solutions in many instances involves making a few changes. For example, let's say that you run a shopping site where people drop in to shop for clothes and accessories. Even after looking, a customer calls and says that she cannot find a particular accessory By just talking to this person individually and helping them to locate this product, you have gone far and beyond regular needed service. As opposed to just supplying the directions, you are showing them yourself. This really makes things different.
Be Benevolent: The fact of the matter is that some people are just really taxing when it comes to being a customer and it might be really hard to gratify these kinds of people. But that does not mean you act the same way, no, you need to understand the importance of compassion and inject it into your customer service. Show your customers that you will be there for them instantly, when and if they need you. Give your customers an optimal experience, by learning to understand them.
Even though you might think they are being unwarranted, try to get them to understand things in a benevolent manner and they should be able to get the fuller picture. What it comes down to is that getting your customers to side with you has to do with you taking any necessary steps in order to take care of them the correct way.
When you have a business that deals with customers at all, it becomes very important to realize the perception customers will have based on your service levels. In return, the way in which you treat your customers shows them exactly how much you value them too.
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