Email marketing was utilised to get in touch with customers even before social media was invented. Because most people use sites like Facebook, Twitter or Google+ to advertise their products, the need for e-mail marketing is now being overlooked and rejected. However, e-mails can still be very effective to get messages across to prospective leads. To help you with that, allow me to share some guidelines that could allow you to implement an efficient email marketing strategy.
To have an efficient marketing strategy, you must remember to avoid being marked as spam on inboxes. To do that, you must make the From name your company name or a name of a acknowledged person in your company. The topic line must also be ranging from 20 to 50 characters only. Having too long subject does not look normal and might be regarded as spam by some mailboxes.
Second is to practice permission-based marketing. This means that you should only send messages to people who've explicitly requested to receive them. This is regarded as one of the most ethical and organic way to build your mailing list. Also, you should split your mailing list into segments which will let you send appropriate messages to persons who requested them.
Consistency should be observed in your sending frequency. you should follow the schedule that you have chosen. It could be either weekly, biweekly, or monthly. The best time to email businesses are from 9am to 3pm Tuesday to Thursday, while consumers are best emailed 5pm to 8pm from Tuesday to Thursdays.
Remember that e-mails are still useful and to see how useful it is, you may need to measure your e-mail marketing success. You could consider using online tools to measure your accepted emails, accepted rate, bounce, click through rate and gross profit gained from emails. Only by doing this will you realise how efficient and useful e-mails are on your marketing strategy. If that is still not effective then you could consider hiring a company that could provide SEO service. By using search engine optimisation, you can boost your ranking on search engines thus, also improving your marketing campaign.
To have an efficient marketing strategy, you must remember to avoid being marked as spam on inboxes. To do that, you must make the From name your company name or a name of a acknowledged person in your company. The topic line must also be ranging from 20 to 50 characters only. Having too long subject does not look normal and might be regarded as spam by some mailboxes.
Second is to practice permission-based marketing. This means that you should only send messages to people who've explicitly requested to receive them. This is regarded as one of the most ethical and organic way to build your mailing list. Also, you should split your mailing list into segments which will let you send appropriate messages to persons who requested them.
Consistency should be observed in your sending frequency. you should follow the schedule that you have chosen. It could be either weekly, biweekly, or monthly. The best time to email businesses are from 9am to 3pm Tuesday to Thursday, while consumers are best emailed 5pm to 8pm from Tuesday to Thursdays.
Remember that e-mails are still useful and to see how useful it is, you may need to measure your e-mail marketing success. You could consider using online tools to measure your accepted emails, accepted rate, bounce, click through rate and gross profit gained from emails. Only by doing this will you realise how efficient and useful e-mails are on your marketing strategy. If that is still not effective then you could consider hiring a company that could provide SEO service. By using search engine optimisation, you can boost your ranking on search engines thus, also improving your marketing campaign.
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