by Dorothy Raj
In website publishing there are guidelines that webmasters and Internet users alike should be aware of. These are meant to promote ethical online practices and encourage responsible Internet usage. But despite the efforts of search engine companies to filter out websites containing suspicious elements, why are there still many deceitful activities online?
People have different reasons why they engage in improper SEO activities like black hat SEO. One, there are some webmasters who believe they can deceive search engines. Two, there are webmasters who believe search engines do not really treat these activities a big deal. Three, the penalties for these activities vary and the kind of punishment imposed depends on the search engine company.
But of course search engine companies have to stay on guard to discourage these activities. They do this by relentlessly finding ways to improve and change their algorithms, sometimes without announcing it. The latest examples of these algorithm upgrades are the Google Panda and Penguin. The two do sound harmless, but in truth they are ruthless in punishing websites that are caught violating good and proper SEO methods.
These recent changes in Google's algorithms are quite unpredicted, but for a trusted and widely used search engine it's only natural for Google to protect its web ranking schemes. This is one of the main guarantees Google could give to any company in Singapore that wants to submit a website this company. Any Singapore business owner aiming for online visibility should therefore hire SEO companies in Singapore that are aware of Google's webmaster guidelines.
But what if your website has spam elements without being aware of it? It does happen, and in fact some webmasters commit it not only once but twice every time they over experiment. This can also happen when some content management system makes hidden text sections. Although these do not intentionally mislead web surfers, search engines might interpret the hidden texts as a spamming technique.
It's important thereby that the SEO SG company you hire for your web optimization is professional and updated with search engine algorithms. After all, the chief requirements for search engines will surely change over time.
People have different reasons why they engage in improper SEO activities like black hat SEO. One, there are some webmasters who believe they can deceive search engines. Two, there are webmasters who believe search engines do not really treat these activities a big deal. Three, the penalties for these activities vary and the kind of punishment imposed depends on the search engine company.
But of course search engine companies have to stay on guard to discourage these activities. They do this by relentlessly finding ways to improve and change their algorithms, sometimes without announcing it. The latest examples of these algorithm upgrades are the Google Panda and Penguin. The two do sound harmless, but in truth they are ruthless in punishing websites that are caught violating good and proper SEO methods.
These recent changes in Google's algorithms are quite unpredicted, but for a trusted and widely used search engine it's only natural for Google to protect its web ranking schemes. This is one of the main guarantees Google could give to any company in Singapore that wants to submit a website this company. Any Singapore business owner aiming for online visibility should therefore hire SEO companies in Singapore that are aware of Google's webmaster guidelines.
But what if your website has spam elements without being aware of it? It does happen, and in fact some webmasters commit it not only once but twice every time they over experiment. This can also happen when some content management system makes hidden text sections. Although these do not intentionally mislead web surfers, search engines might interpret the hidden texts as a spamming technique.
It's important thereby that the SEO SG company you hire for your web optimization is professional and updated with search engine algorithms. After all, the chief requirements for search engines will surely change over time.
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