by Lloyd Roberts
As a Dorset SEO specialist, I have run into this question for so many times: "What is the best SEO method that you can suggest? Is it back-linking? Is it social media? Is it content marketing?" The easy answer, actually, is it is not one of the above. While back-linking, social media and content marketing are all very important sides of marketing your business online, the only true method to get ahead of your competition is to provide your audience with something of value. And I'm not talking about general, umbrella terms like "relevant info," "helpful tips" or "community-sharing". I'm talking about real, tangible, measurable value that your readers can really put to good use in their practical, everyday lives.
Let's say, for instance, that you wrote an article on how to promote your business on Facebook. Now, this topic has been written about for so many times now. If you do a Google search, you'll find at least 245,000,000 Internet sites that contain the keyword "promote business on Facebook". Just how precisely are you going to contest with many millions of websites that are talking about the very same thing that you would like to talk about?
The key here is to provide something that your followers may be able to apply in their day to day lives. Don't just order them to "Keep their fans interested." You have to show them how. Don't just order them to "Monitor their page." Show them the easy way to use Facebook Insights and other analytics tools available for them to trace their statistics. When your followers make it clear that you wrote a great article and they will remember everything you claimed, that's good. But when your audience tell you that they had an increase in profits for the previous couple of months because they followed your advice, then that is miles better. This is what I?m talking about when I told you you've got to show them something real, tangible and quantifiable.
So how does one do this? Here are some ideas, but you can always think up of your own:
1. Resolve troubles. Unless your followers are information junkies pleased to cram their brains with useless trivialities, they only want information that will help them resolve their issues. And there are a lot of them. They need to know how to earn some money, have more sound relationships, lose weight, buy better products, become happier individuals, etc. For every article that you write, pick one of these problems and focus on delivering a solution.
2. Be very generous. Don't be terrified of giving away things for free , even if you think you're losing precious capital at first. People on the Web are intelligent people and they can read closely if you're trying too hard to sell your products or if you're simply here to provide value for them. Ironically enough, it's those websites that aren't scared to be generous that earn the most at the end.
3. Interact. The entire point of going online is to start a conversation. From that single point of contact, you can simply build and brace a community of followers who trust on you to provide reliable, helpful and interesting info that they can use for themselves. So when anyone shoots you an email or when people start commenting on your articles, reply to them. Agree with them, argue with them (respectfully, if I may add), answer their questions, praise them, give them the guidance they're asking for. Do something for them. Yes, that means giving even increased value over the kind you decided to give in your article.
You don't have to become fixated on keywords and back-links. There are no Google penalties for websites that give value. In fact, if you keep concentrating on how you can help your readers in every way you can and forget earning money from your internet site altogether, the top quality back-links, the social media mentions and the high search rankings will effortlessly head your way.
Let's say, for instance, that you wrote an article on how to promote your business on Facebook. Now, this topic has been written about for so many times now. If you do a Google search, you'll find at least 245,000,000 Internet sites that contain the keyword "promote business on Facebook". Just how precisely are you going to contest with many millions of websites that are talking about the very same thing that you would like to talk about?
The key here is to provide something that your followers may be able to apply in their day to day lives. Don't just order them to "Keep their fans interested." You have to show them how. Don't just order them to "Monitor their page." Show them the easy way to use Facebook Insights and other analytics tools available for them to trace their statistics. When your followers make it clear that you wrote a great article and they will remember everything you claimed, that's good. But when your audience tell you that they had an increase in profits for the previous couple of months because they followed your advice, then that is miles better. This is what I?m talking about when I told you you've got to show them something real, tangible and quantifiable.
So how does one do this? Here are some ideas, but you can always think up of your own:
1. Resolve troubles. Unless your followers are information junkies pleased to cram their brains with useless trivialities, they only want information that will help them resolve their issues. And there are a lot of them. They need to know how to earn some money, have more sound relationships, lose weight, buy better products, become happier individuals, etc. For every article that you write, pick one of these problems and focus on delivering a solution.
2. Be very generous. Don't be terrified of giving away things for free , even if you think you're losing precious capital at first. People on the Web are intelligent people and they can read closely if you're trying too hard to sell your products or if you're simply here to provide value for them. Ironically enough, it's those websites that aren't scared to be generous that earn the most at the end.
3. Interact. The entire point of going online is to start a conversation. From that single point of contact, you can simply build and brace a community of followers who trust on you to provide reliable, helpful and interesting info that they can use for themselves. So when anyone shoots you an email or when people start commenting on your articles, reply to them. Agree with them, argue with them (respectfully, if I may add), answer their questions, praise them, give them the guidance they're asking for. Do something for them. Yes, that means giving even increased value over the kind you decided to give in your article.
You don't have to become fixated on keywords and back-links. There are no Google penalties for websites that give value. In fact, if you keep concentrating on how you can help your readers in every way you can and forget earning money from your internet site altogether, the top quality back-links, the social media mentions and the high search rankings will effortlessly head your way.
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