Monday, October 29, 2012

Link Building Strategies: Before and After


by Shane Walker


People in the SEO environment have several perspectives with regards to tactics pertaining to link building. Some individuals say that link building alone can rank your sites right away while others stress that it usually takes superb content to entice links. Whichever may the main reason be, online marketers still need to undertake backlink building in an effort to raise their visibility.

Generally, good quality content will surely bring in spider bots. But without right backlinking and anchor text variation, ranking will be more challenging than usual. Note that that spider bots are more susceptible in looking into links as compared to content. The Penguin update continues to damage spam linking strategies that are productive before. So as of now, many web marketers are lost and baffled on what certain approaches to implement.

There are instances that sites with terrific content do not perform direct linking but still rank well in the search engines. This can be done if your website is popular to the level whereby a lot of sites are discussing your content and spreading your links.

Hunt for links that fit your target websites. It is really hard to get a relevant and potential link. But if you do, it will surely be worth of your time and energy. Bear in mind that an excellent link is something that will turn into traffic.

Do not concentrate your search engine optimisation plan solely on link building. This may get the job done before but the modern algorithmic updates have turned the tables around. Break down your attention to on-page optimisation which corresponds to content quality and off-page optimisation for link building practices.

At present, others are still using link building strategies that are quite risky and spammy in the eyes of Google. In cases like this, it is wise to have a backup strategy available. For people who are still buying links from a SEO company, build links on various sources of traffic rather than Google. The time will happen that Google will make amends for you and will eventually penalize and de-index your website.

Whether you like it or not, Google is now dictating the show. The most secure thing to do is to stick to their recommendations and naturalize your link variety and create unique and valuable content.




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