Tuesday, December 18, 2012

The Proper Way to Create a Better Internal Linking Structure for Your Blog



by Otelia Mortellaro


You should focus on creating a good internal linking structure which can be uses for better SEO as well as to offer readers an easy way to navigate your site, and this needs to be done before you start working on linking from external sources. Thus, how should one go about improving the links within their blog and improving the value their site offers? Let's find out in the article below ...

You will make use of your overall navigation setup on your blog for this purpose of link structure. How you choose to categorize all your links, in a logical manner, will be of good service for you. When you're developing any blog, it's important that you give attention to the categories and the sub-categories that you create. Your entire blogging efforts and results basically hinge on this consideration. People will tend to stay on your site longer if they can easily get around. The 'task flow' should be kept alive throughout your blog. Just be sure to do all you can to make your navigation as clear and simple to use as possible.

Include Summaries: You can also compile a list of links to your newest articles with summaries inside a post you do once a month or once a week. This provides another opportunity to include high quality internal links, which will make it easier for new visitors to find your most important content and for existing readers to find content they might have missed. Every time you create a summary of your links, you'll have the opportunity to drive more traffic to your older posts and also get the search engine spiders to notice your worthy posts. You want to constantly try to find ways to link to your older content.

Do not neglect the power of linking between pages even if they are not 100% related to each other. Most people place these cross links toward the end of their posts, and you can always do it at the bottom near the footer. What you want to do is encourage people to keep reading from one post to the next. The desired end result will be to keep visitors on your blog pages much longer.

Regular Summaries: Another good options is to create weekly or monthly posts with links to some of your latest articles, with a short description of each. This gives you another chance to add some highly relevant internal links, making it easy for your existing readers to catch up on content they might have missed and at the same time help your new subscribers find your high quality content without having to search around. When you create a summary of your links, you draw the attention of search engine spiders to some of your older posts while also making sure they get plenty of traffic. It is important that you always look for new ways to create links to older articles. If you have any text that relates to a topic that you covered in your previous post then create a link there and then. Creating internal link structures the right way will provide added value and benefits for your IM efforts.


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