Friday, January 4, 2013

Fallacies in SEO That You Should Know

by Shane Walker



It appears as if SEO is still puzzling a lot of people engaged in it. This is due to a number of different aspects thrown in several places in the world wide web. For that reason, people who are beginning in SEO are having a tough start.

One goofy perception on search engine optimisation is that some individuals keep insisting that meta descriptions perform a role in ranking a website. Well the simple truth of the matter is that meta tags do not have any major value in your Google rankings. It only aids enhance your click through rates. Searchers wish to see a very good glimpse of what is inside your content. Therefore, it is still essential to develop an attractive meta description even though it does not give an impact on your search engine optimisation rankings.

One of the most famous principles posted in many sites is the claim that Google needs a distinct percentage of search phrase density in order to become optimum. Despite the fact that keyword density is certainly an important factor, it is not true that Google has exposed any percentages. They do not discharge anything precise. As much as Google is concern, the more critical thing is the readability of your content material. Nevertheless, just be cautious and stay clear of over optimising your keywords and phrases.

Another assertion claimed by many people who deliver SEO packages is that ranking will be tough if you do not send a sitemap to Google. Same goes with meta tags and descriptions, sitemaps has nothing to do with the overall ranks of a certain internet site. The sitemap is only utilized for discovery functions. It lets you know the number of inbound links that you have.

Among all aspects, the most controversial matter is whether social media will be the new SEO or not. For some individuals, social media is just a channel and will never ever arise as a main component of SEO. On the other hand, many people think that Google is going social as they prefer content to become more legitimate for their readers. In this instance, it is up to you to determine which side of the report are you in.

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